Keeping track of your eating habits just got easier
Foodzy launches 'Eatzies'
18 JANUARY 2012, AMSTERDAM
Foodzy started out as a web service but since the launch of its mobile apps, in the fall of 2011,
checking in what you eat or drink per day has taken real flight among people who are keen to maintain
a healthy lifestyle or learn more about their eating habits. The app shows you the amount of fluid you
drink per day, your favourite products, the various food types and advisable amount of calories you
should have on a daily basis. Since Foodzy’s recent connection to the Withings wifi body scale it can
even keep track of your weight automatically.
Nevertheless, a lot of Foodzy’s users pointed out to us that checking in wasn’t quite as easy as
Foursquare, yet. That spaghetti Bolognese you had for dinner? Often it was too much
hassle finding out what went into making it. That’s why Foodzy created Eatzies: it combines separate
products into a recipe or a frequently eaten dish. So if your home-made spaghetti sauce is made from
Heinz tomato sauce, mince meat and basil, add the right amount of each ingredient once only to make
an ‘Eatzy’. Next time you eat it: check it in with just one easy click, instead of adding all the ingredients
one by one.
Foodzy’s new feature also enables users to share recipes on Facebook, Twitter and other social
networks. And if you’re already a Foodzy member, you can add other people’s Eatzies to your
bookcase and save them for later. Foodzy keeps stats on the popularity of each dish, showing you
who else has checked in your recipe and when you last had it, giving you even more insights into your
eating habits in 2012.
NOTE TO THE EDITOR
Since its global launch in July 2011, Foodzy’s database has grown from 50,000 to over 150,000 food products, most of it crowdsourced by users. The service uses localized product databases per country, so users can easily search for the products available in their local supermarket and language. Foodzy has active users in over 120 countries, its mobile apps are available for iOS and Android.
Contact: Marjolijn Kamphuis
Telephone: +31 20 771 6496
Foodzy is a self-funded startup based in Amsterdam, The Netherlands. The social service for web and mobile soft-launched in private beta at The Next Web Conference 2011 - where it was awarded 'Best Pitch' in TNW's Start up Rally. Since its global launch in July 2011, Foodzy’s database has grown from 50,000 to over 500,000 food products, most of it crowdsourced by users. The service uses localized product databases per country, so users can easily search for the products available in their local supermarket. Foodzy is currently available in 140 countries and six languages.