Foodzy exits beta: Go win some badges for (healthy) eating!
Startup Foodzy.com turns dieting & eating into a social game and is now available worldwide
04 JULY 2011, AMSTERDAM
SummaryAfter a 2 month period of testing their new webservice in about 50 countries with a limited amount of a couple of thousand beta-users, Foodzy is now available worldwide for everyone. People can sign up for a free 'Foodzy Lite' account at www.foodzy.com or upgrade to 'Foodzy Pro' for only $15 a/year, extending a lot of the site's possibilities.
During the past 3 months, Foodzy worked with their initial userbase on improving the website. "We noticed a lot of our users are way more social when it comes to food and dieting than we first anticipated. People start commenting on each others Food-checkins on Twitter and want to share recipes." says Kamphuis. "This is why we recently developed a 'Product Page' for every product in the database so that you can see which of your friends have eaten this product too, and what its current popularity is. We are also working on integrating a recipe function for easy bundling and sharing of food combos and other fun food statistics".
One of Foodzy's main priorities at the moment however is the launch of a mobile site and two mobile apps for both iPhone and Android. Kamphuis: "We are in the final stages of development and hope to launch our mobile apps later this month. It will make using Foodzy a lot easier: adding food with the simple press of a button maybe even when you're eating it."
Foodzy is a self-funded startup based in Amsterdam, The Netherlands. The social service for web and mobile soft-launched in private beta at The Next Web Conference 2011 - where it was awarded 'Best Pitch' in TNW's Start up Rally. Since its global launch in July 2011, Foodzy’s database has grown from 50,000 to over 500,000 food products, most of it crowdsourced by users. The service uses localized product databases per country, so users can easily search for the products available in their local supermarket. Foodzy is currently available in 140 countries and six languages.