launches at The Next Web Conference: Food goes social

New social network helps users keeps track of what they eat and rewards their eating habits

Foodzy - a new, self funded start-up based in Amsterdam - announced their limited private beta launch at the second day of The Next Web conference earlier this morning. helps users keep track of what products they eat during the day, and it rewards healthy and fun eating habits with badges. This way people are able to maintain a healthy lifestyle, start losing weight or simply keep track of their own and their friends' eating preferences.
Foodzy works with local food databases, so users only find food products from the country they live in. If a product is not available yet, users can easily add it. Every product has a certain amount of 'bits': a simple conversion of calories. An average sized 30-year-old male that exercises on a daily basis is allowed to eat around 150 bits per day. If that same man wants to lose weight, he can start a diet plan and eat an average of 120 bits per day. 

People that regularly eat vegetables, fruit or fish will over time win special badges for their healthy eating habits. But Foodzy's primary goal is not to be all about health or weight loss. Foodzy believes the best diet is to eat well, varied and enjoy food. Therefore it will also reward other - more fun - eating customs like a Birthday badge for eating cake on your birthday, or a BBQ badge for BBQ-ing more than 5 times during the summer. Enjoying food with your friends and competing with them for special badges while enjoying variety is where the fun and - ultimately - added value of Foodzy lies. 

Foodzy also offers the possibility to view detailed statistics of your food habits like the amount of bits you eat per day, your favourite products and friends that have most similar eating preferences. In the future, Foodzy's API could also offer the possibility to connect the service to hardware devices like WIFI scales, Nike Plus or XBox Kinect, and make the experience even richer. 

Using Foodzy is free with a Lite account, but your food history is kept for a limited period of time only. Users that upgrade to a Pro account for only $15 a year, receive an unlimited food record, as well as detailed insights in their food statistics, more badges and the opportunity to start diet plans. 

Foodzy announced the launch of its limited private beta at The Next Web conference earlier this morning: 500 of the very first accounts have been made available to attendees of the conference at using a limited promo code. After another couple of weeks of testing, Foodzy is expected to go in public beta in May 2011. Mobile site and apps will soon follow. 
"Over time, you’ll be able to see what products you eat most, how many bits you eat per day, how your weight develops over time and what friends have most similar eating habits. Food goes social! " Marjolijn Kamphuis (Founder)
About Foodzy

Foodzy is a self-funded startup based in Amsterdam, The Netherlands. The social service for web and mobile soft-launched in private beta at The Next Web Conference 2011 - where it was awarded 'Best Pitch' in TNW's Start up Rally. Since its global launch in July 2011, Foodzy’s database has grown from 50,000 to over 500,000 food products, most of it crowdsourced by users. The service uses localized product databases per country, so users can easily search for the products available in their local supermarket. Foodzy is currently available in 140 countries and six languages.